Animated short
Motion visualization
Graduation project

din-project.com

Dancing in Norms (DIN) — A motion visualization project exploring how standards and modern technology influence our daily movement.





The German Institute for Standardization (DIN) has created over 33,000 standards in the last century. These standards influence our daily physical movement. By recording a freely improvised dance with motion capture and translating these movements into unique character designs, we delve into the irony of technical standards: designed for us, yet limiting us.

Approaching the raw motion data through an open, documentary-style process, we transformed Thomas Lempertz’s improvised performance into distinct principles of visual abstraction.





Context
Framed
Shapes




“‘Dancing with Norms’ is a standout work because it plays with the DIN standards framework of design classics with conceptual rigor and brilliant execution. The form and materiality of each object are transformed into a visual choreography that is playful, original, and continually distinct. All elements—including the music—are crafted to the highest standard.”


ADC Jury Statement



2024
A production by Filmakademie Baden-Württemberg GmbH.
Full credits on din-project.com.



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